Comparing Concealers – Tarte Shape Tape, Kat Von D, Too Faced

Comparing Concealers – Tarte Shape Tape, Kat Von D, Too Faced

I have been on the search for the perfect concealer for quite a while, and as many of you know, it can be a challenge to find something that provides great coverage without creasing and settling into the fine lines under your eyes. I was blessed with very dark hereditary circles under my eyes, and it’s nearly impossible to find something that will cover them completely. Recently several brands released new concealers in their product lineup, so I was very excited to put them to the test and hopefully end my search for my “holy grail” concealer. Everyone has different needs and preferences for what they like in a concealer, so what I fall in love with may not be the product that you fall in love with. With that said, I think everyone is looking for a product that will provide good coverage without caking up and settling into fine lines. I’ll try to outline the pros and cons of each product so you can decide which is the best choice for you. I will compare the following products and test them out for an entire day over a 10 hour period:

  • Tarte Shape Tape Contour Concealer – $24 Available at Ulta,   QVC
  • Kat Von D Lock-It Concealer Cream – $26 Available at Sephora
  • Too Faced Born This Way Concealer – $28 Available at Ulta, Macy’s, Sephora

I performed this test by prepping my skin (as outlined below), and I applied one concealer under one eye and a different concealer under the other eye. I conducted the test over a 2-day period since I am reviewing 3 products, and I wore them all day to see how they performed over an extended period of time. 

Skin Prep

I prepped my skin using the same method prior to testing each of these concealers, to ensure there was nothing different that could affect the results.

  • Cleanser – Peter Thomas Roth
  • Face Serum – Advanced Genifique
  • Eye Treatment – Olay Eyes Eye Lifting Serum
  • Face Primer – Laura Geller Champagne Spackle (QVC)
  • Under Eye Primer – Smashbox Under Eye Primer
  • Foundation – Lancome Teinte Idole Cushion Foundation


Tarte Shape Tape Contour Concealer 

Tarte Shape Tape Contour Concealer is a full coverage concealer designed specifically for contouring. The tube is very large and contains 0.33 fluid ounces of product. The wand is very large, about 2-3 times the size of a standard concealer wand.  One of the potential issues with this concealer is the lack of shades that Tarte provided. It’s only available in 6 shades, with a serious need for more shades at the lighter and darker ends of the spectrum. I was fortunately able to find shades that worked pretty well for me. I purchased 2 shades, one for under my eyes as a

Tarte Shape Tapehighlighter and a darker shade that I could use as a contour to sculpt out my cheeks and jawline. I tested both at the same time to see how they performed for both uses.

I applied this concealer under my eyes in the standard triangle manner. The formula itself is very opaque and full coverage. It’s not extremely heavy and thick, but it’s thick and opaque enough to cover all the darkness under my eyes and create the brightened effect I was looking for. Using a wet Beauty Blender, this formula blends out like a dream. I didn’t have to work with it very long at all to blend it. This is, by far, the nicest concealer I have ever worked with.

I applied the darker shade in a line below my cheeks to sculpt them out as I would use a contour. I also applied a little along my jawline. I used my Oval 6 Artis Brush to blend this out. Again it blended beautifully and did not travel into places that I didn’t want it to go. It provides a beautiful contoured effect. When I finished my contour, I set my eyes with my Laura Mercier translucent powder.


Kat Von D Lock-It Concealer Creme

The Kat Von D Lock-It Concealer Creme is a full coverage concealer. It is very thick in consistency. The tube contains 0.22 ounces of product, less than the other products reviewed. However, for best results, you will need to use less of this product compared to the other concealers. When I first applied it to my skin, I wasn’t sure if it would blend out easily because it initially feels very heavy and thick. However, when using a damp Beauty Blender, it blended out like a dream. Before performing this test, I had already learned a very important lesson when applying this product. This is not a concealer that you can slather on all over your eye area in the huge triangle manner that you may typically use when applying a concealer to highlight your entire eye area. If you do that, it will not blend out properly, and it will crease no matter how long you “bake” it with setting powder. You should use a minimal amount of product to achieve the best results. I literally just dot this on under my eye area. A little goes a long way.


Too Faced Born This Way Concealer 

The Too Faced Born This Way Concealer is an oil-free concealer that is infused with coconut water (replenishes the skin’s moisture), alpine rose (to brighten the skin) and hyaluronic acid (for long-lasting hydration).  It also contains a proprietary blend of color corrections and can be worn over or under your foundation (or even alone). I don’t consider this to be a full coverage concealer, and you will see why later. The concealer tube contains 0.23 ounces of product. Out of the 3 concealers being reviewed, this is the most expensive at $28.

I applied the Too Faced concealer in the typical triangle manner under my eye (remember I wore a different concealer under the other eye to test and compare). The formula itself isn’t too heavy, and it blends out well using a damp Beauty Blender. An issue that I noticed immediately is that it didn’t fully cover and correct the darkness under my eyes. Affer applying, I set the concealer with my Laura Mercier translucent powder.


Final Check-In Results and Recommendation

Overall, I wore all 3 products for 10 hours. I will rate them in the order of favorite to least favorite and explain my reasons for the score.

1. The winner for Best Concealer goes to Tarte Shape Tape Contour Concealer. No other concealer I have tried provides the coverage that Shape Tape does without ever appearing cakey or settling into the fine lines around my eyes. This concealer blends like a dream. While the consistency of the formula is a little thick, it didn’t feel too thick or heavy on my skin when blended out. It gave me a beautiful brightened appearance around my eyes, and it never faded or melted away as the day progressed. During all of my check-ins, it appeared just as it did when it was freshly applied. As a darker contour shade on my face, it blended beautifully to give me a natural contour appearance that wasn’t too ruddy or dark. Under the eyes – It stayed in place and didn’t migrate throughout the day. It never creased and gathered in my fine lines or deeper lines under my eyes. This is, without a doubt, my new go-to, contour product and under-eye concealer. There’s no other product that compares to the benefits that Shape Tape provides. At this time, Shape Tape is exclusive to Ulta.


2. The Kat Von D Lock-It Concealer Creme takes second place for Best Concealer. This concealer is a little trickier to work with, as it’s very thick and is also very opaque.  For best results when using this concealer, you have to use a minimal amount of product. You cannot apply this concealer in a large triangle manner under your eyes or else it will not blend out well, and it will cake up almost immediately. The Lock-It concealer is potent stuff… A little goes a very long way. If you apply just a few dots of this concealer under each eye and blend it out with a Beauty Blender, it will blend out like a dream and provide great coverage, hiding any dark circles and discoloration. It’s important to get matched for this concealer in a store, if possible. Kat Von D is the only company I’ve seen to provide an amazing shade range of concealers (and foundations) that will literally work for any skin tone, super fair to dark. There’s even a stark white shade called White Out for people who are extremely fair or who want to mix it with other shades to lighten them up. I found that the color selection for this product tends to run a little lighter than you think when selecting it online. Keep that in mind when selecting a shade, and visit a local Sephora if possible to pick out your best shade. At the end the day when I tested this concealer, it still looked amazing. There were very minor signs of it beginning to settle into a deeper line under my eye at the end of the 10 hour period. However, this was only noticeable when I looked in my mirror that provides a 10x magnification. I couldn’t see it when looking in a regular mirror. Again, I emphasize the fact that you have to use minimal product or else it will crease, and you will have trouble blending it out.


3. The Too Faced Born This Way Concealer comes in last place. This concealer was a big disappointment for me. Before this test, I had actually worn it about a week before getting frustrated with the coverage and going out to buy a new product to use. If you don’t have dark circles under your eyes, and you’re using it solely to create a brightening effect, this may work ok for you….for a few hours anyway. The consistency of the Born This Way formula is quite a bit thinner than the other 2 concealers I tested. It does blend out very nicely with a damp Beauty Blender. It did not cover the darkness under my eyes…. at all. It provided what I would consider to be light-to-medium coverage. Although the consistency of the formula was thinner than the others tested, this appeared a little more cakey under my eyes.  Out of all the concealers I’ve used and tested, this one lasted the least amount of time before it ultimately faded away.  During my mid-day and end of day check-ins, this concealer showed signs of settling into my fine lines, and it also seemed to melt away, appearing quite faded since the time I applied it. By the end of the day, it just didn’t look good or hold up to my basic standards for a concealer. It had settled into all of my fine lines. It appeared cakey and as if it has blended together with my setting powder in some areas to create a yucky appearance (sorry, hard to describe). Overall, the coverage remaining was minimal to none. If anything was left, it was my foundation underneath the concealer. Sorry Too Faced! Maybe it’s time to go back to the drawing board on this one! I’m thinking that the ingredients they put in this formula to improve the skin’s hydration probably resulted in the formula thinning out too much and causing a reduced coverage effect.

Where to Purchase

  • Tarte Shape Tape Contour Concealer – $24 Available at Ulta,   QVC
  • Kat Von D Lock-It Concealer Cream – $26 Available at Sephora
  • Too Faced Born This Way Concealer – $28 Available at Ulta, Macy’s, Sephora

If you make a purchase using the links above, I may earn a small commission on your purchase that is used to make this blog possible. Any commission made is reinvested in the blog, to pay the fees necessary to host it and on products that I test and review. I appreciate your consideration when using these links, but you’re not obligated to use these links whatsoever! 


What’s your favorite concealer? What qualities are important to you in a concealer? Share your thoughts below or follow my InstaGram page and join the conversation.



  1. misty
    November 9, 2016 / 5:16 pm

    I love everything out by tarte. Its great with my skin.

  2. -Stacey st john
    November 20, 2016 / 5:20 pm

    I love used estee Lauder double wear maximum coverage as concealer ….it doesn’t move for almost 24 hours!

  3. Rawa Aladwan
    November 20, 2016 / 6:22 pm

    I love the born this way concealer the Texture is nice

  4. November 25, 2016 / 9:38 pm

    I have heard such amazing things about the tape shape concealer, cannot wait to try it 🙂

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