or perhaps the title should the title be….
Did Lancome Just Release Something Better Than “Shape Tape”?
It seems like everyone is on the hunt for that “holy grail” concealer to cover imperfections, brighten under the eyes, and last all day without creasing or fading away. Tarte unexpectedly took the beauty market by storm last year when they released a revolutionary product that’s designed to serve double-duty as a contour/highlight product and a full-coverage concealer… Shape Tape Contour Concealer. Beauty influencers immediately took to social media to rave about the product’s ability to cover dark circles, brighten the under-eye area, and highlight & contour without any of the common issues we normally experience with concealers. Before we could blink, the product sold out and became as difficult to find as the Cabbage Patch Dolls in the ’80’s. It took months for Tarte to increase their production, but once they did, Shape Tape became the go-to “holy grail” product for everyone. Could another product possibly come along to match the perfection of Shape Tape? Or even more unimaginable, could another product ever be better? I heard such rumblings after Lancome released their latest concealer called Teint Idole Ultra Wear Camouflage Concealer, so I got a deluxe sample and put it to the test!
Just for the fun and excitement, added another product to the test and compared the Teint Idole Ultra Wear Camouflage Concealer (hereafter referred to as the “Camouflage Concealer”) to the new NARS Soft Matte Complete Concealer. Both have been making waves in the beauty community recently, so I wanted to test them both and see if either is worth the hype and worthy of the award of “Holy Grail Concealer.”
Lancome Teint Idole Ultra Wear Camouflage Concealer
The Lancome Camouflage Concealer is advertised as an ultra-pigmented, full-coverage, long-wear concealer that hides imperfections with a weightless comfortable feel. Lancome literally says “one drop is all it takes,” and they’re not lying! It’s meant for every skin type: dry, oily, normal, and combo.
This concealer is available in 16 shades ranging from Ivory to the darkest shade Suede. Lancome does a great job of accommodating darker skin tones across their product line. They are missing a few shades on the lighter end of the spectrum. I’ll discuss more about shades later.
The Lancome concealer retails for $31.
NARS Soft Matte Complete Concealer
The NARS Soft Matte Complete Concealer is advertised as a full-coverage concealer that is oil-free and ultra-lightweight, which will blur imperfections and give the skin a smooth, soft-matte, natural finish. NARS claims it will last all day and won’t settle into fine lines and pores. It contains skincare ingredients such as collagen-boosting peptides, hyaluronic acid, and a cocktail of antioxidants such as Vitamins A, C, and E.
A Quote from the Founder of NARS: “I have always believed that less is more. I created this concealer so you could just dab it on with your finger, deliver the highest level of coverage with the least amount of product, and still look completely natural.”—François Nars
This concealer is currently available in 16 shades ranging from a true ivory to a dark coffee shade. There seems to be some gaps in desired shades at both ends of the spectrum. They are lacking a yellow-toned shade for fair or fair-to-light skin tones, as the shades on that side of the color spectrum have pink and neutral tones. I purchased the shade Custard, but it’s not quite as light as what I prefer. There are gaps on the darker spectrum as well, so that’s a consideration when shopping this formula.
The NARS concealer retails for $30.
The Comparison Test
I performed my test over a 2-day period of time, wearing the Lancome concealer under one eye and the NARS concealer under the other eye to compare them against each other. Note that my skin falls on the dry side, so finding a concealer that doesn’t dry out my eye area is important. I began with my normal morning skincare and prep routine. I primed my entire eye area with Too Faced Shadow Insurance. I applied the Lancome concealer under my left eye and the NARS concealer under my right eye.
The NARS concealer is intended to be applied with the fingers. It doesn’t apply well with a brush or even with a Beauty Blender. It comes in a small pot, which I’ll talk more about in a moment. I dipped my finger in the pot and rubbed my fingers together to warm it up. I previously heard that it applies better when warmed between the fingers. It applies very easily and blends out nicely. It almost immediately absorbs right into the skin, making it appear as though it’s “one with the skin.” It dries immediately into a matte appearance. It did not cover or cancel out all of the darkness under my eyes, but it did a decent job at trying to be full-coverage. It’s definitely not going to replace my Tarte Shape Tape, that’s for sure, although it gives a nice appearance that beats out many other concealers I’ve tested.
I set the NARS concealer with my RCMA setting powder. The concealer didn’t crease or appear to settle into my fine lines after I set it, which is great. However, on the second day when I performed the test again, it creased heavily when I was putting on the rest of my makeup, before I applied the setting powder. It was easy to blend back out, and it was corrected with setting powder, but it definitely has the ability and tendency to crease if not set immediately. At the end of the day, the concealer had broken up a little under my eyes, and there were some spots that weren’t covered. It wasn’t significant enough to be noticeable from afar, but it was obvious under the inspection of a magnifying mirror.
Lancome’s Camouflage Concealer is very concentrated. It literally takes just a drop to cover the under-eye area. It comes packaged in a tube, which makes it easy to dispense. It feels very thick when first dispensed onto the finger, but it will thin out and apply easily when warmed between your fingers. I tried different application methods, including my fingers and a Beauty Blender. I achieved the best application and results when I warmed the product between my fingers, applied with my fingers, and then blended out with a damp Beauty Blender. It completely concealed all of my dark circles and discoloration and is very impressive. It appears very shiny after applied, so a setting powder is necessary to achieve a matte look. I waited a few minutes before setting it with powder while I applied the rest of my makeup, and it never creased like the NARS concealer did. It literally melted into my skin and looked flawless.
I got a deluxe sample of the shade 220 Buff, which is supposed to be for fair-to-medium skin with yellow undertones. However, it appears much darker than I expected, almost along the lines of a medium-tan shade. Be mindful of this if ordering online. It’s probably best to sample this product in a store to find your exact shade match, or else choose a shade this is slightly lighter than you think you need if shopping online.
The Camouflage Concealer wore very well throughout the day. There was no creasing, and the product didn’t break up at all, even when observed under a magnifying mirror. I am very pleased with how this concealer covered imperfections and dark circles, as well as how it wore throughout a long 10-hour day.
This is an excellent choice for those with dry skin, especially if you experience dryness around your eye area. Although it initially feels heavy when dispensed, it doesn’t feel heavy or appear cakey.
So, did I actually find a new “holy grail” concealer? Did I find a new replacement for the cult-favorite Shape Tape? Well, yes and no. Allow me to explain…
The NARS Matte Concealer is a pretty good concealer that beats out many others I’ve tried such as Kat Von D, Too Faced, and even my drugstore favorite Maybelline Instant Age Rewind. It provides medium-to-full coverage, although it doesn’t completely cancel out heavy darkness. If you have super dark circles under your eyes like I do, you may need to apply another product specifically designed for color correction. If dark circles aren’t a huge concern for you, this product may work well for you, although keep in mind that it does break up a little as the day goes on. I didn’t have any big issues with it settling into fine lines or creasing, as long as it’s set with a powder. One of the “cons” for this product is its packaging. It comes in a little eyeshadow-type pot, and I hate using products that require me to dip my finger into them. I constantly think about all the little germs that can get into the little pot and start growing over time, no matter how much I wash my hands. Yuck! That’s just the germophobe in me though. If you purchase this concealer, be sure to toss it around the 3 month mark to ensure you’re not applying and spreading bacteria all over your eye area.
The Lancome Camouflage Concealer is excellent for color correcting and providing full-coverage, hence the name Camouflage Concealer. I truly feel that this is a revolutionary product that will change the concealer game! Some people may find the thickness of the product a little off-putting, but it easily blends into the skin if you warm it up between your fingers first. It doesn’t feel heavy or cakey after applied. It never creased or settled into my fine lines, which is pretty amazing. I like the packaging and delivery mechanism of this product. It’s much more sanitary to dispense a product from a tube. If you have dry skin, this is a perfect concealer to try!
Now, back to the big question…. is it time to toss the Shape Tape in lieu of one of these? The answer is a “no” for the NARS concealer, and a possible “yes” for the Lancome concealer. The answer depends on what you expect from your concealer, i.e., what you use it for. From the standpoint of concealing, I prefer the Lancome Camouflage Concealer to the Shape Tape Concealer. The Camouflage Concealer provides a greater level of coverage that stays all day without creasing or fading. However, if you expect your concealer to perform the double-duty of highlighting/contouring and concealing, you may prefer to keep your Shape Tape around. Shape Tape is an excellent dual product that can be used to conceal, highlight/brighten areas of the face, and contour/darken the cheeks and other areas for a shadow effect. The Lancome concealer would be a little more difficult to use as a contour product, although I haven’t exactly tried it yet. It doesn’t provide any lightening or brightening effects but rather excels in concealing imperfections to give you a flawless canvas. I haven’t found a Lancome shade that is quite light enough to brighten my under-eye area, as the shades seem to run a little on the dark side. Perhaps those strong pigments are what makes the product so great at concealing or “camouflaging” darkness and imperfections. Finally, if you find Shape Tape too dry for your dry skin, then definitely give Lancome a chance.
For now, I’ll keep my Shape Tape handy for highlight/contour purposes. However, I will use the Lancome Camouflage Concealer as my go-to “concealer” from now on, especially for daily use. I may even play around a little with layering both products since both have unique traits that make them great for different things. Lancome is definitely stepping up and making themselves recognized with this new product. I predict it will be highly raved about for many months to come.
Where to Purchase:
Both products can be purchased at Sephora. Lancome is also available at any department stores where Lancome is sold (such as Macy’s and Nordstrom). Here are some links……